|SNL Appearance, Videos, and Unconventional Promo Leading Up to April 24 Album Release Date|
|image via store.livenation.com|
As we broke down previously, the first single "Love Interruption" got the buzz started, and at the time White also announced a handful of festival performances scheduled for later in the year.
There were last month's Saturday Night Live performances, where the aforementioned first single was performed with White accompanied by an all-female backing band.
The second single "Sixteen Saltines" performed later in the show, had White joined by an all-male band that featured the most blistering drummer on the planet! (Regarding his identity, my research has thus far come up empty - if anyone has information on who the dude is, please let me know).
(**UPDATE: Drummer identified. His name is Daru Jones, and before being recruited by Jack, he was playing drums for Detroit MC Black Milk)
Last week, White's Third Man Records label released 1000 helium balloons with flexi disc singles of another track, "Freedom At 21" tied to them:
The very strange video for Sixteen Saltines was released over the weekend. Its a complete 180 from the first single, and is an eerie clip that definitely has a lot of folks talking. For a peek at the video, go HERE.
Overall, Jack White has done some pretty impressive and unprecedented promotional work in the leadup to the album's release.
So get ready for the Blunderbuss unleash date: April 24. And don't be surprised to see even more news and events leading up to the street date.
There's little question it'll mark the official return of arguably the most dynamic musical force in modern rock.
I wonder if RZA will regret standing him up?